Holiday shoppers spent less money over the Black Friday weekend than in 2015. Shoppers spent an average of $289.19 over the four-day weekend, including both online and offline purchases. The weekend was characterized by heavy markdowns and a shift toward e-commerce, meaning there were smaller crowds at the mall. Forty-four percent of consumers did their shopping online, compared with 40 percent at brick-and-mortar stores. In either case, many of them were looking for just one thing: a good deal.
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