International Trademark Services
We support U.S. companies looking to expand internationally and foreign companies aiming to enter the U.S. market.
International Expansion: U.S. companies looking to expand to international markets have several options for securing their trademark rights abroad, and the best strategy depends on the country or region. The trademark team at Offit Kurman has the practical, hands-on experience to advise our clients on the most efficient and cost-effective approach. Whether it makes more sense to take advantage of the Madrid Protocol International Registration System or engage local counsel to file locally, your Offit Kurman trademark attorney will walk you through the process and help you achieve the best outcome for your brand.
U.S. Market Entry: We also assist foreign companies in establishing and protecting their trademark rights in the United States. Trademark law in the U.S. can differ greatly from other jurisdictions, especially with respect to requirements for showing use. The U.S. follows a "use-based" system, which means an applicant must in many cases demonstrate actual use of the trademark in commerce before the USPTO will grant a trademark registration. We regularly collaborate with international counsel to develop filing strategies, and we also assist with Office Action responses for Madrid filings. Whether it makes more sense to file with intent to use, based on foreign priority, or based on actual use in the U.S., our trademark attorneys regularly advise international businesses and their counsel on the best strategies to achieve their unique goals.
