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Friday Factoid – 11.9.12

This content has been archived. It may no longer be relevantMany celebrities earn substantial royalties long after they die.  Forbes reports that for 2012 the top earning deceased celebrities were Elizabeth Taylor ($210M), Michael Jackson ($145M), Elvis Presley ($55M), Charles Schulz ($37M) and Bob Marley ($17M). Source: http://www.forbes.com/special-report/2012/1024_dead-celebrities.html

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Friday Factoid – 11.2.12

A 1998 study by the Brookings Institution reported that 85 percent of Standard and Poor’s 500 (S&P 500) companies’ market value consisted of intangible assets. Source: http://www.wcl.american.edu/blr/01/2sorey.pdf

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Friday Factoid – 10.26.12

Abraham Lincoln is the only U.S. President who was issued a United States patent.  This patent, No. 6,469, was granted on May 22, 1849 to Lincoln for a device to help lift boats over shoals and obstructions in a river. Source:  http://en.wikipedia.org/wiki/Abraham_Lincoln%27s_patent

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Friday Factoid – 10.19.12

During the first three quarters of 2012, the United States Patent and Trademark Office received 309,554 trademark applications (76% of which were filed for electronic processing) and registered 177,121 marks. Source: http://www.uspto.gov/dashboards/trademarks/main.dashxml

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Friday Factoid – 10.12.12

Coca-Cola remains the world’s most valuable brand, which Interbrand valued in 2012 at $77.8 billion.  Apple’s global brand value in 2012 was ranked second ($76.6 billion, which amount is up 126% from 2011).  IBM was ranked the world’s third most valuable brand, with an estimated value of $75.5 billion. Source: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx

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Friday Factoid – 10.5.12

In 1905, 11 year old Frank Epperson left a mixture of powdered soda, water, and a stirring stick in a cup on his porch. It was a cold night and Epperson awoke the next morning to find a frozen pop. He called it the “Epsicle.” It was a hit with his friends at school and…

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Friday Factoid – 9.28.12

Although V.C. Andrews is credited with having written dozens of Gothic fiction novels, the vast majority of these works were written by a ghostwriter who has been carrying on the V.C. Andrews trademark.  Virginia C. (“V.C.”) Andrews died in 1986 after having written only a few of the novels that bear her name. Source: http://www.completevca.com/library.shtml;…

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Friday Factoid – 9.21.12

Trademark owners who use brands in a multi-lingual environment should research the meaning of direct translations.  As two examples, “Jolly Green Giant” in Arabic directly translates to mean “Intimidating Green Monster” and KFC’s “Finger Lickin’ Good” directly translates in Chinese to mean “Eat your fingers off.” Source: http://www.global-lingo.com/top-six-translation-marketing-mistakes

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Friday Factoid – 9.14.12

Although trademarks traditionally consist of words, logos or graphical designs, one may also register a trademark that identifies a unique product configuration, color, scent, sound, taste, touch or motion. Source: http://www.inta.org/Advocacy/Pages/NontraditionalMarks.aspx/

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Friday Factoid – 9.7.12

The owners of trademark registrations for zipper, aspirin, escalator, granola, yo-yo, linoleum and other famous marks lost their proprietary rights because they failed to prevent their brand names from being used as a generic product descriptions. Source: http://catchwordbranding.com/catchthis/brand-naming/kleenex-fights-being-generic/

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