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IP Essential Considerations: Trademarks

Welcome to my “Essential Considerations” series for intellectual property (IP) matters,  wherein I review the important principles and processes IP holders need to know. From patenting your invention to keeping trade secrets secret, this series breaks down the sometimes labyrinthine world of IP law into a digestible question and answer format.

This Essential Considerations installment concerns trademarks. What is and isn’t considered a trademark? What do you gain by registering your trademark? Find the answers to these and more.

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