Posts by Jon Wachs, Esq.

Friday Factoid Quiz: Popular Brands That Are Often Misused

The USPTO can cancel the registration of a mark that becomes the generic word for an entire category of products instead of a proprietary word to identify the offerings of a specific company. Terms such as cellophane, escalator, laundromat, thermos, and trampoline used to be proprietary marks but are now treated as generic words. Companies sometimes use the word BRAND and a generic product description after their marks (i.e., KLEENEX® brand facial tissues) so their marks are not treated as generic. Test your knowledge of these popular brands, which are sometimes used to reference a general category of products but are still registered with the USPTO:

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Friday Factoid Quiz: Red Planet Day

November 28th is known as “Red Planet Day.” On this day in 1964, NASA launched Mariner 4 (a robotic interplanetary probe) to study Mars, which is also known as the “Red Planet.” During its eight-month mission, Mariner 4 became the first spacecraft to capture close-up images of Mars. To recognize the amazing achievements of Mariner 4 and the scientific efforts that followed, test your knowledge of these intellectual property-related facts about Mars:

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Friday Factoid Quiz: Top Global Brands, Logos, and Taglines

During the span of relatively few years, a company’s brand as a stand-alone asset can become worth a significant amount of money and, in the case of the world’s leading brands, a huge amount of money. To recognize the top ranked companies on the 2019 Interbrand list of highest valued global brands, test your knowledge of the famous names, logos, and taglines:

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Friday Factoid Quiz: Celebrating Mickey Mouse

On November 18, 1928, the world was introduced to Mickey Mouse, who premiered in an animated short film. For this reason, November 18th is now known as Mickey Mouse Day. Celebrate the character who helped to launch Disney’s entertainment empire by taking this Mickey-themed quiz:

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Friday Factoid Quiz: German Brands

November 9th, 2019 marks the 30th anniversary of the date when East Germany eased travel restrictions to West Germany and border guards permitted open passage through the Berlin Wall. The Berlin Wall was a guarded concrete barrier that physically and ideologically divided Berlin from 1961 to 1989. With the removal of the Berlin Wall, people, goods, and ideas flowed freely between West Germany and East Germany. To recognize the day that symbolizes the reunification of Germany, test your knowledge of these famous German brands:

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A Lesson on Trademarks

Watch this video to get an overview of trademarks and how they work and then download our Intellectual Property Audit Checklist to make sure that you are making the most of your IP assets!

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Friday Factoid Quiz: The Simpsons

In 2019, The Simpsons completed its 30th season as a full-length animated television show. While this series is regarded as one of the funniest shows in television history, the economic value created from The Simpsons is serious business: FX Networks paid $750 million for cable syndication and video on-demand rights to the series, the show generated billions of dollars in branded merchandise sales and its spinoff movie grossed $527.9 million on a budget of only $75 million.  To celebrate the longest-running primetime scripted series in television history (with 666 episodes as of the 2019 Halloween episode), test your knowledge of the intellectual property associated with The Simpsons:

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Friday Factoid Quiz: Technology Entrepreneurs

October 28, 2019, is the 64th birthday of Microsoft founder Bill Gates. Gates became a billionaire by age 31 and is well known for his many contributions to the fields of technology, business, philanthropy and world health. To honor Bill Gates and his accomplishments, test your knowledge of these famous American entrepreneurs and technology company founders:

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Friday Factoid Quiz: Elephant-Related IP

Although National Elephant Appreciation Day is formally celebrated September 22nd, it is always a good time to recognize Thailand’s national animal. To honor these majestic (and unfortunately endangered) creatures, test your knowledge of several famous fictional elephants and elephant brands:

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