They say lightning doesn’t strike twice but for Hysteria Co-Founders Rich Gue and Geoff Lopes, it did, literally. Back when Rich and Geoff were going through the painstaking, and expensive process of brewing their first batches of beer, they realized they did not have enough power to meet their production goals. It was then a local utility company told them they would need to not only buy a larger electrical transformer but would also need to provide a paved road for the utility company to access their new generator. This could have been the end of the craft beer startup. Rich and Geoff had reached their investment limit and had not brewed enough beer to begin to sell. They felt like they needed divine intervention to save their startup. That’s when lightning struck for the first time and the utility company replaced the transformer for free and the name of the brewery was born.
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