Big Data is very large and/or complex sets of data that can be analyzed mathematically to reveal patterns, trends and connections. Although Big Data has been used for several years in business, it can be particularly useful in the M&A field. Often, a seller’s base level data doesn’t tell the whole story. Using Big Data allows for a deeper analysis. For example, Big Data analytics can be used to predict which customers of a target have a higher probability of not continuing to do business with the new company, can identify cross-selling opportunities by identifying the target’s customers that may have a need for the purchaser’s products and can identify operational inefficiencies or failures. Big Data analytics is real and readily available. Taking advantage of it will assist a purchaser to predict the likelihood of success and maximize the value of the acquisition.
ABOUT GLENN D. SOLOMON
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Glenn D. Solomon is a principal at Offit Kurman and has provided counsel to businesses and business owners for more than twenty-five years. He has extensive experience in the purchase and sale of businesses, structuring ownership agreements, and advising companies in financial distress.
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Offit Kurman is one of the fastest-growing, full-service law firms in the Mid-Atlantic region. With over 130 attorneys offering a comprehensive range of services in virtually every legal category, the firm is well positioned to meet the needs of dynamic businesses and the people who own and operate them. Our ten offices serve individual and corporate clients in the Maryland, Delaware, New Jersey, and Northern Virginia markets, as well as the Washington DC, Baltimore, Philadelphia, and New York City metropolitan areas. At Offit Kurman, we are our clients’ most trusted legal advisors, professionals who help maximize and protect business value and personal wealth. In every interaction, we consistently maintain our clients’ confidence by remaining focused on furthering their objectives and achieving their goals in an efficient manner. Trust, knowledge, confidence—in a partner, that’s perfect.
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