On April 19, the Business Women’s Network of Howard County held its monthly lunch meeting at Turf Valley. Gina Ramsey, Vice President of Digital Media at Adventure Web Interactive shared her insights and knowledge on branding. Does your brand really convey what you need it to convey. Your brand should easily convey what it is you do, and do it efficiently. Technology and branding are her specialty, and one really needs to understand how to effectively use technology, and, maybe more importantly, how to not misuse it. If you don’t have the capability to make that determination, then the wise decision is to hire someone with that expertise. Your brand is your business, and it is worth the investment to do it right!