Providing emergency help and reliable customer service to those who need it any time
Geoff Gross is the CEO and founder of Medical Guardian. The company, which started as a business run out of Geoff’s apartment, has grown into a leading provider of medical alert systems for seniors nationwide. Medical Guardian’s product range spans from at-home devices to GPS-enabled systems that guarantee emergency protection on the go. During a fall, injury, or other incapacitating event, these devices allow users to receive immediate, local help from a certified medical operator at the push of a button. Florence Henderson, known for playing Carol Brady on The Brady Bunch, currently endorses the company as its Senior Safety Advocate. In 2015, Medical Guardian was #30 on the Philadelphia 100’s list of the fastest growing companies in Philadelphia, and #1265 on the Inc. 5000 list of Fastest Growing Companies in the United States. Last year, Geoff was a finalist for Ernst & Young Entrepreneur of the Year (Philadelphia), and was recently named a two-time SmartCEO Future 50 winner. Geoff also sits on the Board of Directors for the Medical Alert Monitoring Association as well as the Board of Directors for the National MS Society, Delaware Valley Chapter. As one might expect from his work with the latter, Geoff is a diligent supporter of causes related to Multiple Sclerosis: he is the founder and Co-Chair of Preakness at the Piazza, a fundraiser held each may during the Preakness Horse Race. All of the net proceeds of this annual event benefit MS education, wellness programs, and research initiatives.
Tell us about your work with MS. GEOFF GROSS:
I’m very passionate about my business. I’m also passionate about multiple sclerosis. I’ve recently been named to the board of directors of the MS Society of the Delaware Valley here in Philadelphia, but four years ago I founded an event called Preakness at the Piazza, which is a fundraiser for young professionals here in Philadelphia to raise money for MS. Over the last three years we have raised about $350,000 for MS. Our fourth event is this May and our goal is $200,000 in this one year alone. We typically have about 1500–2000 people come to the event. It’s an outdoor event in the spring and it has a derby theme, so it’s focused around the Preakness horse race. Everybody comes in their bow ties and their derby hats and we have a DJ and dinner and drinks and dancing, but it really is a fundraiser at heart. People love getting dressed up, but more than that they love supporting a great cause, and so I am very passionate about that cause. Six years ago, my best friend was diagnosed with MS, so it’s one of my missions to give back to the multiple sclerosis society and try to raise as much money as possible so that we can get closer and closer to a cure. It’s a lot work, but it is rewarding work. You know, the best part about starting an event and getting involved in this organization is the friendships you make—the people you meet. It’s really become a big part of my life. For six months, it’s like a second job, but it’s just as fulfilling as anything I do.
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