Click Here for Part 1, Part 2 Providing emergency help and reliable customer service to those who need it any time Geoff Gross is the CEO and founder of Medical Guardian. The company, which started as a business run out of Geoff’s apartment, has grown into a leading provider of medical alert systems for seniors nationwide. Medical Guardian’s product range spans from at-home devices to GPS-enabled systems that guarantee emergency protection on the go. During a fall, injury, or other incapacitating event, these devices allow users to receive immediate, local help from a certified medical operator at the push of a button. Florence Henderson, known for playing Carol Brady on The Brady Bunch, currently endorses the company as its Senior Safety Advocate. In 2015, Medical Guardian was #30 on the Philadelphia 100’s list of the fastest growing companies in Philadelphia, and #1265 on the Inc. 5000 list of Fastest Growing Companies in the United States. Last year, Geoff was a finalist for Ernst & Young Entrepreneur of the Year (Philadelphia), and was recently named a two-time SmartCEO Future 50 winner. Geoff also sits on the Board of Directors for the Medical Alert Monitoring Association as well as the Board of Directors for the National MS Society, Delaware Valley Chapter. As one might expect from his work with the latter, Geoff is a diligent supporter of causes related to Multiple Sclerosis: he is the founder and Co-Chair of Preakness at the Piazza, a fundraiser held each may during the Preakness Horse Race. All of the net proceeds of this annual event benefit MS education, wellness programs, and research initiatives. https://www.youtube.com/watch?v=oQEsSF3ISHM Where do you hope to take the company in the next five years? GEOFF GROSS: My hope for the next five years is that Medical Guardian can continue to grow. We would like to keep being one of the fastest growing companies in our industry, but my goal really is to be the best at what we do. We’ve thought over the years about doing a number of different things and getting other areas— other senior products and services. I think we’ve had an opportunity to do that. In many cases we’ve chosen not to do that because we really think there’s a great opportunity with the basic products and some expansion of those products into telehealth, into activity monitoring—we get tremendous scale with that, but we also get improvement and efficiencies in the service that we provide. So, my goal is not to be the biggest but the best. My hope is that if we’re the best in what we do, we provide the best service and care, we’re the leaders in technology, and we’re forward-thinking with our products, that we can be, if not the biggest, one of the biggest. Our focus when it comes to what’s next in products is really just a focus on getting products and services that allow the caregiver to play a larger role. In home security, you’ve seen it with home automation. Now, when you go to a home security website you don’t see the panel on the wall—you see the smartphone. Our goal is to do the same. It’s not quite the same thing, but our goal is to get the caregiver who, more times than not, is very involved in the process whether it’s the purchasing process or managing everything going on in our clients’ lives. They sort of become the parent in many cases. We want to give them more visibility on what’s going on: activity monitoring, telehealth. Our premium guardian device now has Bluetooth in it so we can connect to a scale or blood pressure monitor. So, a caregiver, an adult child, can manage their parents’ vitals remotely by having the senior use our device and use our web-based platform. We’re looking to launch some of these things this year and then, within the next five years finding other services that our clients need at that point in their life at home. Our goal is to keep seniors living in their home for years longer than they would otherwise. Do you consider Medical Guardian to be a product-oriented company or a service-oriented company? People call it a product company sometimes, and service company sometimes, but it’s really more of a service company than a product company. We found the products support the service that we provide, but no matter what product you order from us you’re getting the same service. You’re getting 24/7 protection, 365 [days a year]. Wherever you are, if you’re with our mobile unit or your home, if you press that button, we’re going to send help to you in the form of medical, fire, police, or simply family, friends, or neighbors that you’d like us to call and come over. What we talk about a lot is not only our emergency help but our non-emergency help because, in many cases, our clients want to press the button. They may just be dizzy or worried or not feeling so well—they feel something coming on. In many cases, the relative lives within a mile or two miles of the home and they just want us to call them, and we do that for them. We make it very clear that if they press that button, an ambulance isn’t necessarily going to be riding up your front lawn. We can call your kids. We can call your neighbor. What is like working with Florence Henderson? We’ve been extremely lucky to have Florence Henderson as our spokesperson. In my mind she was the perfect person to represent Medical Guardian because she’s our client. She’s an independent active senior. She’s 81. She lives alone. Her husband passed years ago, and so she travels the country, has our mobile unit, and takes it with her. Now, is Florence Henderson in bad shape or does she fall a lot? No, but if something were to happen, she’s going to have that help. And what’s great about Florence is she’s an inspiring women. Not only is she the age and demographic of our client, but she’s truly inspiring. I mean, just spend ten minutes around Florence—she’ll make you smile. She has incredible stories and she just has a zest for life that is infectious. I’ve learned a lot from her, and I think our clients have too. ABOUT OFFIT KURMAN Offit Kurman is one of the fastest-growing, full-service law firms in the Mid-Atlantic region. With over 120 attorneys offering a comprehensive range of services in virtually every legal category, the firm is well positioned to meet the needs of dynamic businesses and the people who own and operate them. Our ten offices in the Mid-Atlantic region serve clients in the entire state of Maryland, the Washington DC metropolitan area, Northern Virginia, Philadelphia, Harrisburg, Delaware, New Jersey, and New York City. 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