Legal Blog

Friday Factoid: Why It’s Called “The Big Game”

The USPTO registered MARCH MADNESS for the NCAA, SUPER BOWL for the NFL and STANLEY CUP for the NHL. The NCAA, NFL and NHL hold the exclusive right to use their registered marks within the U.S. in connection with the registered services. For this reason, advertisers do not reference the term MARCH MADNESS during March Madness commercials. Source: Time; USPTO Reg. Nos. 1,571,340, 3,343,714 and 0,888,872 Jon Wachs websiteIf you have any questions regarding the content of this communication, please contact Jonathan R. Wachs: | 301.575.0302. If you would like to subscribe to receive Friday Factoids® in your inbox click here.