This evening, Yet Analytics, a Baltimore-based tech startup, was awarded the Nielsen Data Visionary Award at TechCrunch Disrupt SF. The Nielsen Data Visionary Award goes to the startup that harnesses data in the most seamless and creative way to deliver a unique user experience and insight. “We are very honored to receive this award,” said Yet CEO Shelly Blake-Plock, “We are proud of the work our team has done and believe this award recognizes our energy and dedication. As a Baltimore company, we are also proud on behalf of our city and our tech community and are glad to see Baltimore-built technology represented and recognized here in Silicon Valley.” Yet Analytics builds data technologies which provide decision makers insight into the performance at the heart of their organizations. “As a leader in measurement, our mission is to turn big data into smart data, driving faster, better decisions,” says James Powell, Chief Technology Officer at Nielsen. “We’re thrilled to select Yet Analytics as recipient of the 2015 Nielsen Data Visionary Award, in recognition of their unique platform that allows users to leverage large quantities of data from multiple sources to measure and improve performance.” Incorporated in 2014, Yet has headquarters at the Emerging Technologies Center (ETC) at the Johns Hopkins Eastern campus on 33rd Street in Baltimore City. “My sense is that big data — but more importantly the meaningful and substantive analytics that companies such as Yet can provide — are the next defining wave of technology advancement,” said ETC president Deb Tillett. “I would like to thank all of the people who have supported Yet’s vision,” said Blake-Plock, “Now it’s time to execute on the promise of that vision.” About Yet Analytics, Inc. Leveraging open source technologies originally developed within the U.S. Department of Defense, Yet Analytics provides cutting-edge platforms for the multi-source collection and analysis of human and machine performance data within Fortune 500 companies and other large organizations.