Research has shown that once employees are paid “enough” to meet their needs that further financial rewards will have only a limited motivating effect. This applies especially if the tasks being performed are non-mechanical, engaging the employees’ intellectual faculties and requiring them to be conceptually creative.
When building Apple, Steve Jobs did not attract the brightest and the best to work for him by offering huge financial rewards. Rather, he promised the opportunity to work on exciting “idealistic” projects that had the potential to transform the world of personal computing.
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