For a mark registered with the USPTO, if the owner continues to use the mark in interstate U.S. commerce and files maintenance/renewal documents as and when required, it may renew the registration for an unlimited number of 10 year terms. This year marks the 100th anniversary of the registration dates for DOUBLEMINT® and JUICY FRUIT® in connection with chewing gum. Sources: USPTO Reg. No. 0,102,001 and 0,105,032 If you have any questions regarding the content of this communication, please contact Jonathan R. Wachs: firstname.lastname@example.org | 301.575.0302. If you would like to subscribe to receive Friday Factoids® in your inbox click here.