Legal Blog

Read | Delete: Branding Your Business


Your brand is what people say about you when you are not in the room. —Jeff Bezos, founder Bill Borrelle, senior vice president of brand strategy at Pitney Bowes, says branding “starts with knowing who you are and what you do” and continues with being able to tell your story succinctly. He says that focus is key to ensuring a brand message is effective: “Commit to one main message so that it sticks. Consistency is important. Find one idea and repeat it over and over to create the greatest impact. Don’t try to be all things to all markets.” Source: Success Got an interesting Fast Fact for a business audience? Please send and share it with our 1,653 subscribers. Click here to subscribe to Read|Delete and receive fast facts delivered weekly. | 301.575.0332 | Biz Tek Today You can also connect with Offit Kurman via Facebook, Twitter,Google+,YouTube, and LinkedIn.