Registrars for newly created generic top level domain names (gTLDs) must provide a “sunrise period” during which owners of registered marks may pre-register domains that directly correspond with their registered marks (before such domains become generally available). The registrar for .sucks domains is offering .sucks domains for premium registration prices up to $2,499. The .sucks domain name sunrise period ends May 31, 2015. Brand owners are debating whether to register their .sucks-related domain (such as www.google.sucks) and many business owners believe these premium fees constitute predatory pricing. Sources: Washington Post If you have any questions regarding the content of this communication, please contact Jonathan R. Wachs: firstname.lastname@example.org | 301.575.0302. If you would like to subscribe to receive Friday Factoids® in your inbox click here.