Sometimes, entrepreneurship for its own sake isn’t the goal. Instead, it’s the result of a quest to solve a problem.
Debbi Ascher had been on a 20-year journey of trial and error managing her ulcerative colitis and its considerable challenges. She discovered that eliminating gluten, grains, dairy, hormone-disrupting soy and refined sugars from her diet enabled her also to eliminate all prescription medicine, including steroids. Still missing, though, were ready-made, portable options that met her needs among the myriad “health and energy bars” on the market.
Debbi and Jen Burnstein – neighbors and friends, now business partners – mobilized to fill that void for consumers. CharmedBars in “Cashew Butter Apple-rageous” and other flavors came to life at their proverbial kitchen table.
They got traction immediately. And, just one year later, Jen and Debbi have been scouted for a “food reality” show. They have bragging rights to a Food Factory segment that aired in Canada for the Food Network. The chart topper, though, in the young life of this company is the seal of approval from the Autism Hope Alliance, the first non-profit foundation for autism to emerge from the natural foods industry.
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