In August 2014, the ALS Association in Washington, D.C. (ALSA) filed a series of applications to register ICE BUCKET CHALLENGE as its proprietary service mark in connection with charitable giving. When news of the applications became public, several commentators criticized the applications on the grounds that the mark was widely used by the public before the ALSA began to use the term and registration of the mark would prevent others from using ICE BUCKET CHALLENGE to support ALS research or other causes. ALSA withdrew these applications only a few days after it filed them. Source: Jetlaw.org If you have any questions regarding the content of this communication, please contact Jonathan R. Wachs: email@example.com | 301.575.0302. If you would like to subscribe to receive Friday Factoid® in your inbox click here.