1829 was a good year for beer and family business. David G. Yuengling founded a brewery in PA that is now America’s oldest brewery and has impressively stayed in the Yuengling family all this time-six generations and going strong. Fifth generation and company president Dick Yuengling and his two daughters Wendy and Jennifer share 3 keys to keeping family businesses alive:
- You need to pivot to survive.
- Take calculated risks.
- Keep a close eye on industry trends-always consider where there is room to grow.
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