Legal Blog

Friday Factoid: Trademark Infringement and The Electronic Cigarette

In 2013, the electronic cigarette industry reached nearly $2 billion in sales.  Several makers of liquid nicotine used in electronic cigarettes are selling products with flavor names such as “Thin Mint,” “Cinnamon Toast Crunch” and “Tootsie Roll.”  Using popular candy names in this way constitutes both trademark infringement and trademark dilution and is also problematic because it encourages children to smoke e-cigarettes.  The FDA has proposed regulating electronic cigarettes, but it has not yet banned fruit or candy flavors for e-cigarettes. Source: NBC News If you have anJon Wachs websitey questions regarding the content of this communication, please contact Jonathan R. Wachs: | 301.575.0302If you would like to subscribe to receive Friday Factoid in your inbox click here.