SOURCEFIRE SECRETS – Martin Rosche founded Sourcefire in 2001 and 12 years later, sold the company to Cisco Systems for $2.7 billion.* How did he do it? Said Roche:

1. You don’t need as much money as you think.*
2. Raise money when you don’t need it.
3. Stop thinking about the end game.**
4. Know what you want.

*”Entrepreneurs often overestimate the amount of money they need to get off the ground. Sourcefire operated on a shoestring budget of $100,000 for the first 10 months…” **”Roesch said the way he was able to maintain such steady growth at Sourcefire was by not thinking about selling the company. Its leadership focused on products and internal integrity- not whether it would be an appealing purchase for a larger company.” Source: “Source Fire Secrets,” Baltimore Business Journal, Vol. 68, No. 28, Nov. 15-21, 2013, p.