Where did it all begin? Got Milk? Created by Goodby, Silverstein & Partners for the California Milk Processor Board, this campaign kicked off in October 1993 with a commercial about a history buff who received a call to answer a $10,000 trivial question, “Who shot Alexander Hamilton in that famous duel?” Because of a mouthful of peanut butter, his answer is unintelligible and his chance at winning fortune is squandered. The ad, directed by Michael Bey, (“The Rock,” “Transformers”) was voted one of the ten best of all time in a USA Today poll. Source: “The best advertising slogans of all time, according to Digg users,” http://www.fastcompany.com/997393/best-advertising-slogans-all-time-according-digg-users.