Legal Blog

Friday Factoid – 7.19.13

Disney earns a substantial amount of revenue in the form of licensing fees for its branded products.  In 2012, retail sales of licensed products based on Disney brands generated $39.4 billion, which is more than six times higher than the amount of comparable sales received by its nearest competitor. Overall, in 2012 the entertainment licensing industry generated $49.3 billion in retail sales and $2.55 billion in royalty revenue. Source: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-disney-star-wars-licensing-20130618,0,1979429.story