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Read|Delete 7.18.13

What Craft Beer Can Teach You about Business Growth: Best Advice from Jim Koch of Sam Adams*

  1. Never forget the product. “Re-invest in the process…Don’t take your eye off (the quality of ) the product.”
  2. Hire slowly and cautiously. Fire quickly. “What we have learned is that if people truly enjoy doing the things they need to do well, they will succed.”
  3. You are your best salesperson for your business. “Nobody loves your product better than you. Nobody is more passionate about it.”

* Jim Koch – Boston Based entrepreneur who grew Sam Adams Lager from a kitchen table venture to a 950-employee company with total revenues in 2012 of almost $650M. **Source: ” What Craft Beer Can Teach You about Business Growth: Best Advice from Jim Koch of Sam Adams,” Catherine Clifford, Entrepreneur.com , April 25, 2013.  http://www.entrepreneur.com/article/226500