M & A: SELL SIDE RULES RULE #1 – You have not sold your business until you have sold your business. RULE #2 – Get your money upfront, as soon as possible, and as much as possible. RULE #3 – Reduce and eliminate your trailing liabilities. Source:  Michael N. Mercurio,  M & A Advisory,  “Sell Side Rules of Engagement,” April 2013.