Legal Blog

Friday Factoid – 9.21.12

Trademark owners who use brands in a multi-lingual environment should research the meaning of direct translations.  As two examples, “Jolly Green Giant” in Arabic directly translates to mean “Intimidating Green Monster” and KFC’s “Finger Lickin’ Good” directly translates in Chinese to mean “Eat your fingers off.” Source: http://www.global-lingo.com/top-six-translation-marketing-mistakes