Whether you’re a retailer or not, you should tuck away for safe-keeping many other holiday statistics. Knowing the figures and where you stack up can help you plan a more strategic end-of-year campaign–or at the very least help you prepare for the 2015 holidays in advance.
1. The average person spends just over $420 on holiday gifts. 2. Shopping peaks in November. 3. “Family” budgets near $750. 4. 56 percent of Americans shop the day before Christmas. 5. Most people want to purchase gift cards.
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