Legal Blog

Friday Factoid – 5.31.13

The USPTO will register unique motions as a trademark or service mark. For example, Peabody Hotels owns a registered mark for the “live visual and motion elements of The Peabody Duck March…The motion elements include the red carpet being rolled out, the appearance of the ducks at the elevator door, and the march of the ducks down the red carpet, up the steps, and into the fountain where they begin swimming. The mark also includes the fanfare in reverse sequence.” Sources: Trademark Electronic Search System (TESS) – USPTO Reg. 2,710,415; http://memphis.about.com/od/familyfu1/qt/peabodyducks.htm